UPDATED: After WIC Brand Makeover, NWA Announces Breakup with Formula Companies

UPDATED: After WIC Brand Makeover, NWA Announces Breakup with Formula Companies

The National WIC Association announced its decision to sever ties with infant formula manufacturers at the their conference in Denver, Colorado this morning. The press release reads:

“Denver, CO: This morning, National WIC Association (NWA) Board of Directors Chair, Donna Bister, announced during NWA’s 2016 Nutrition Education & Breastfeeding Promotion Conference the Association is ending its relationships with infant formula manufacturers, putting into effect a resolution passed in May 2015 and reaffirmed in May 2016 by voting members of the Association.

Effective immediately, NWA will no longer invite infant formula manufacturers to be members, exhibitors at conferences, advertisers or sponsors of events and activities.

This resolution falls in line with NWA’s goal of supporting WIC as the nation’s Go-to-Breastfeeding Program and follows a series of actions including advocating for increased funding for breastfeeding support and counseling, promoting the involvement of IBCLCs at the state and local level as active breastfeeding team players, encouraging local agencies to adopt the NWA Six Steps to Achieve Breastfeeding Goals for WIC Clinics, and building partnerships with other public health organizations and the USDA to encourage and support breastfeeding.

The National WIC Association is the education arm and advocacy voice of the nation’s 12,200 WIC public health service provider agencies and the 8 million WIC mothers and young children.”

This is encouraging news in the effort to normalize breastfeeding here in the United States. Only 2 years ago, just after beginning this photography project, I had my own photograph captured by my WIC Nutritionist for exclusively breastfeeding my youngest son for 6 months. The photograph was printed, framed and hung on the wall at my local WIC office! It was a very different experience than it was with my previous children; exclusively pumping for 8 weeks with my first and supplementing with formula with my second. It was confirmation to me that the National WIC Association was paying attention; to the statistics and to the real solutions that can help every mother reach her breastfeeding goals.

Over the last few years the USDA has increased their support for breastfeeding through the Loving Support Program. By implementing more support including the breastfeeding Peer Counselor program, more moms can find the help they need and deserve to breastfeed exclusively and for a longer period of time. This additional support nationwide will also help to increase breastfeeding rates across the country. When most moms talk about not reaching their breastfeeding goals it is usually due to the lack of support, guidance, and/or education available to them at that time. This decision will help promote breastfeeding and also support mothers simultaneously connects resources to families at lower incomes who often lack the educational information they need to be successful. In light of the mothers who have medical necessity, cannot produce or baby is unable to breastfeed or even just mothers who have chosen to formula feed: THIS IS NOT an attack on you or choice not to breastfeed. The association is clear in their press release when they state that they, “will no longer invite infant formula manufacturers to be members, exhibitors at conferences, advertisers or sponsors of events and activities.” Every parent has the right to choose how to feed their child, but not every parent chooses based on real up-to-date education. The more we know, our perspectives change too. This decision will decrease the interaction between infant formula manufacturers and the WIC staff. However, NWA cannot withhold formula from families who need it because NWA and WIC are two separate entities. This decision does not affect the support that will continue to be provided for formula feeding families. The NWA provides education and advocacy for the WIC program.

In July, I was contacted by the National WIC Association to collaborate on a project for the NWA’s 2016 Nutrition Education & Breastfeeding Promotion Conference. The goal of the project directly reinforced the focus my mission: to display diverse variations of normal breastfeeding.

final_logo_options

These five images above were selected by NWA to be full size vertical banners at the conference. An additional 12 images were selected to be used for further promotions in print and on the NWA website. It was definitely a proud moment when NWA tweeted their displays in conference halls and even up on the stage, this past Thursday.

wic-tweet

NWA Conference Normalize Breastfeeding

The most influential aspect of this decision is that the association has aligned themselves with the WHO Code, choosing to protect mothers and babies from the predatory marketing efforts of formula companies. When they approached me about working together I was reluctant because I was unaware of their stance on the WHO Code. However, they assured me that their company was in fact in full support of the code. View the NWA Statement supporting the WHO Code.

newb4bcarecode_media-187x215

As a new member of the C.A.R.E. Code Alliance, I feel confident that more and more companies will realize the ways that the WHO Code supports ALL mothers in their infant feeding journey and take a stand for the code in their companies as well!

Well done NWA, well done!

If you have questions or concerns about this announcement, read what this means on the NWA website.

…….

charlotte-nc

 

#nbftour registration

74 thoughts on “UPDATED: After WIC Brand Makeover, NWA Announces Breakup with Formula Companies

  1. For anyone who thinks this is WIC’s way of bashing formula feeders, 1) NWA is not part of WIC, 2) WIC is a free supplemental program. Are you so entitled that you should complain the support they give? Because they promote Breastfeeding over formula feeding? That they give to you for free. If your parents or someone loans you money do you complain how it was given to you? I work for WIC and we support our formula feedings moms just as much as our breastfeeding moms. Not once have we shamed them for their choice or argue with them. I know other agencies in other counties are not the same as mine. The point is for people to be grateful and not entitled. This article specifically states (I know edited) that it is in no way formula bashing, nor is it not supplying formula. It is only stating no formula company will advertise through them. What is wrong with that? You still get support. you still get your free formula. Why are there so many out there that are not thankful for the help they receive? Breastfeed if its right for you, formula is its right for you. Do what you wish. But if you come to us for help we will educate you. plain and simple.

    • shannon freed

      this is a step in the right direction…I hope the promotion of breast feeding is extended to babies past 12 mo. I was literally told I had to stop breastfeeding my 18 mo old to get benefits when I became pregnant and even though I was breastfeeding AND pregnant my benefits were decreased to match with being pregnant and not breastfeeding (breastfeeding mothers get salmon or tuna and more for veggies than pregnant moms) so in the end, when I needed more benefits or at least the same, my benefits were decreased just because my baby was more than 12 mo. Given that its scientifically proven that babies benefit from
      extended breastfeeding as do mothers with lower rates of breast cancer the longer you breastfeed, this pimicy makes no sense and is contrary to the information in this article. I hope with the detachment from formula companies comes a detachment from the milk/dairy industry too.

      • That’s strange. I bfed through my last two pregnancies and received nothing but congratulations and encouragement. I’m sorry you didn’t get the support you should have.

    • I know for a fact that my local wic office will shame you until youre CRYING for not breastfeeding…My son was in nicu and expected to have a severe milk allergy before nearly dying at a month old and then having emergency surgery…When we went to the wic office to get help,The lady tried to say none of it would’ve happened had i breast fed and how it was formulas fault and told me how he’d never grow up to be like other babies and a whole lot of other bullshit. Frankly,It may be different there,But here;If you cant breast feed (Which is what wound up happening,due to everythinh happening) its YOUR Fault and it makes you a HORRIBLE AWFUL mother.

  2. Lesley Suarez

    Nonetheless even if WIC isn’t getting rid of formula coupons they are headed in a great direction to promote breastfeeding in public and more education and resources for breastfeeding moms. Awareness and inspiration can go a long way. I wasn’t open to breastfeeding in pubic at first. I use Bebe Covers and Bun Maternity tank tops to feel comfortable so I can nurse in different public spaces. Now they said the new movement they are going in will decrease interaction with formula manufacturers. This will certainly make some changes and maybe then, normalize breastfeeding will even increase it’s presence even more.

  3. People keep forgetting about the milk banks! That’s sad! There are breastmilk banks! There are donars out there that pump this wonderful liquid gold for other babies while caring for their own babies. Please stop bashing and check out milk banks. Just because you can not produce does NOT mean you HAVE to go to formula. You can still offer breastmilk. 🙂 Human milk for human babies. Please look into a milk bank for your donation needs. 🙂 You can even donate if you want 🙂

    • That is an excellent reminder. Do keep in mind that milk banks are not in every town. Maybe it is something that should happen.

    • How does it work? Are the milk and the donors screened for communicable diseases, medication use, and nutritional quality? I’m curious because I’m unable to breastfeed after a medically necessary surgery on my breasts and want all the information for when I have kids.

      • How it works: yes, the donors are screened. However, the big hippie town where I live I think restricts the purchase of the milk at our one bank to infants who really need it: i.e., compromised immune systems, etc. You can’t just go in and buy it all up for your own kid. Also, it’s very expensive, and I think they are nonprofit.

  4. If this subject were about men and their penises, there woupd be no discussion. They’d have whatever option they wanted and no stigma. As usual women looked at as second class citizens whose purpose is to breastfeed once they have children and nothing else, as if this country gives a damn about people’s health or what’s best for them, whether infant, child, adult or older adult. Formula companies can target me all they want. I appreciate the awesome options they provide and am a grown adult who is capable of making my own informed decisions. Every organization, INCLUDING WIC, has their own agenda. For them to claim it’s in mother and baby’s best interest is an insult to our intelligence.

    • Ugh yes! This whole thing is such a load of BS. Why do we need to be told what’s best for us? Is there something in the X chromosome that makes women incapable of making informed decisions?

      Shame on the women who call themselves feminists but in the same breath agree with this nonsense.

  5. Omg defensive people. Read the article. It isn’t restricting formula AT ALL. The only thing they are doing is refusing to allow formula marketing booths at their events. THAT’S IT. Also.. For all out there saying formula is very expensive and the only option for some. Again NOT TRUE. Donor milk is free. And its better for your baby. I’ve donated and I’ve been a recipient. There is no reason any baby ever needs to be given a drop of formula

    • Kyntasha Pearson

      “There is no reason any baby ever needs to be given a drop of formula”

      What about the ones with dietary restrictions? You don’t exactly get to choose what a milk donor eats.

      Or people who are in an area without a good supply of donor milk?

      Or the babies who need extra calories that only formula can provide?

      Or the people who just plain old don’t want to feed their baby some stranger’s milk?

      There are plenty of reasons for people to give their baby formula, and that’s awesome. As long as a mother is feeding her baby she’s doing great, and I wish we could all stop looking down on people because they don’t do things the same. Not being able to breastfeed is hard enough without heaping shame on top of it.

      • Jessica Martin

        This is the best response I’ve ever read. I’m genuinely humbled as a mother right now.

    • No, donor milk is not free to everyone. It is usually reserved for preemies or those with health issues. Perhaps if you live in a large city is different.

  6. Since most of you commenting negatively clearly did not actually read the article here is the pertinent information : ” The more we know, our perspectives change too. This decision will prevent these companies from advertising to their participants. They are not withholding formula from families who need or it. The NWA and WIC are two separate entities. This decision does not affect the support that will continue to be provided for formula feeding families. The NWA provides education and advocacy for the WIC program.”
    Perhaps before choosing to comment based off of commentary read something for yyourselves.It will help the world become a better,less ignorant,less group mentality run enviornment. Just a thought.

  7. truth teller

    Since most of you commenting negatively clearly didn’t bother to actually read the article here is the pertinent info.
    ” The more we know, our perspectives change too. This decision will prevent these companies from advertising to their participants. They are not withholding formula from families who need or it. The NWA and WIC are two separate entities. This decision does not affect the support that will continue to be provided for formula feeding families. The NWA provides education and advocacy for the WIC program.”

    Perhaps next time read something before reacting.Just a thought.

  8. People need to READ this article and not just REACT to the headline! WIC is not stating they will withhold formula coupons or support from mom’s who can’t or don’t want to breastfeed!! Read & think before reacting & commenting. Clear communication is key to understanding & education.

  9. I have a 5 month old daughter that is exclusively breast fed. I chose this over formula for many reasons, #1 being it’s best for baby. However, I do not support this action because sometimes a baby on formula isn’t a choice, it’s the only option. My sister had four kids, they were all on formula because she couldn’t breast feed no matter how much she tried. My cousin began breast feeding her baby by pumping because her baby was born with many complications and remained in the hospital for over a month after birth. Due to stress among other things, she dried up. She had no choice but to put the baby on formula. Yes, I believe all mothers should choose to breast feed, but it isn’t always an option. Sometimes formula is the only way. It isn’t always a choice.

      • Jennifer, sorry that was so confusing. You and I read different versions if this article. Vanessa, please note at the beginning or end of your article that you corrected it after initial publication…otherwise people’s comments make no sense. Also you should probably respond to this comment from Jennifer –not just comments further down in the comments section–with your explanation of the change, because new readers like me could miss it entirely!

    • WIC is still offering formula to mothers who choose this option. WIC is no longer inviting formula companies to advertise with WIC or join WIC conferences.

  10. I have not read all of the comments. I am breast feeding my second child successfully (12) weeks going strong. My first (2yrs) was formula fed. My concerns for this are. Women who qualify for WIC, wether single or married fall into a certain income guideline. This guideline means they do not make enough money to provide food for their child(ren). They reach out to the government for help. The government is taking advantage of their circumstances and pushing their ideals onto a certain class. This is unjust to me. This campaign needs to be presented to all mothers. I understand WIC will still offer formula. Some mothers just do not WANT to breastfeed. This is their right. I also understand educating mothers. ALL mothers should be educated on the benefits of BF. However some mothers just do not WANT to breast feed. Can we remember this and stop shoving our beliefs downs others throats!

  11. Pam Busciglio

    I’m glad to hear WIC will be promoting breastfeeding over supplement formula since we know breastfeeding is the very best nourishment for babies. Now if we can educate everyone about the terrible formulas WIC hands out!! Read the ingredients and research what they do and the effect they have on your babies! Our formulas are by far the worst in the world. We as parents need to stop using American formulas until the formula companies change their ingredients to organic, organic organic and omit cancer causing ingredients as well as all the other terrible junk that hurts our babies.

    • Have you ever seen a breakdown of what’s actually in your breast milk? Chemicals. Sugars. Fats. (Oh my!) Furthermore, the idea that American formulas are full of scary chemicals & blended down Mc Donald’s ingredients are typically coming from non reputable fear mongerimg articles. Or worse, regurgitated Facebook group information. Anecdote time: I have two kids who were formula fed and miraculously avoided all the scary sicknesses, ear infections, asthma, allergies, etc. In 9 years of parenting I’ve still yet to see an ear infection or awful/frequent sickness, while several – and I mean several – of our EBF friends have kids who were in the first few years always getting sick. Some of these kids have severe allergies. Mine are also doing well in school & pretty darn smart. Is it all because of the formula? No, probably not. Just like breast milk also isn’t the magic cure either. But here’s a fact – formula helps babies thrive. So does breast milk, plus some awesome antibodies to boot. But don’t spread hyperbole fear mongerimg nonsense about formula.

      • If someone wants to ff, whatever no skin off my nose, your choice. But I’ll never instance owls that say or even try to imply that breast milk is not the absolutw best option for babies. It’s factual that it is. Please learn about breast milk and it its production if you haven’t already. It’s really amazing. Did you know that the mother’said body takes in saliva/enzymes from the baby as it suckles, and her body changes the milk to meet the baby’s nutritional needs? Also, bm gives antibodies that formula does not. This among many other benefits not associated with Formula.

        You’re absolutely right that it most likely won’t affect your child in the long run in any noticeable way. I had to use formula for my dd because I was diagnosed with cancer shortly after her birth. She’s almost 12 and great in almost every way, emotionally, intellectually, etc. But that doesn’t mean bf isn’t the best option for the baby at the time, reason why many choose it.

  12. What about a woman’s right to detailed information on both options in order to make a truly informed decision?

  13. “The National WIC Association announced it’s decision”: wrong “its”. I-T-apostrophe-S is a contraction that means “it is”. I-T-S with no apostrophe indicates possession.

    Love the announement, though. It’s great news. I’m delighted that WIC has chosen to stop framing breastfeeding as an alternative to formula rather than the other way around.

  14. So this is why my wife was lectured and essentially shamed by wic when she said that we’re choosing formula for our baby. Nevermind the long list of complications during labor, sleepless nights for mom and baby while trying to nurse. She wanted to nurse, it just wasn’t worth it in our situation. I get that nursing was getting a bad rep in the past, but after the birth of my son, between the hospital nursing consultant and the wic person, it looks like it has reversed to shame formula feeders.

    • No this is NOT about shaming formula feeding moms at all. NWA provides education and advocacy for WIC. They are separate entities. I have been there and chose to supplement with my second baby. I understand where you’re coming from. With my third baby we had more knowledge and support to enable me to exclusively breastfeed for 14 months. Every baby is different!

      • Its not about shaming i agree but thats how they approach mothers that choose to formula feed thats what they did to me. They did it at the hospital n they did it at wic. They play the shaming game when they dont truely see bor understand the why mommas choose to formula feed their lil ones

        • I’ve heard countless accounts and testimonies about how frustrating it is to need formula from WIC. They absolutely do shame moms and make them feel guilty for needing it. I’m all for encouragement, but when that ship has sailed, it crosses a line. I do believe it’s a result of overall lactivism tactics and it’s a widespread problem.

      • Actually, from what I’ve heard from friends using WIC, this is more the norm than the exception, so I would say that it is absolutely indicative of the program as a whole.

  15. “By implementing more support and limiting the breast milk substitute options, more moms can find the help they need and deserve to breastfeed exclusively and for a longer period of time.”

    True or not, fuck this author for thinking limiting my choices supports me in any way. What about informed consent? Or, ya know, the fact that breast isn’t ALWAYS best?

    It should read: “By implementing more support and limiting the breast milk substitute options, more moms can be forced to suffer through serious mental health complications in order for their infant to survive, and be ripped of their right to choose what feeding option works best for their family regardless of socioeconomic status”

    • About 6 yrs ago i gave birth to twin girls n i remeber being told at wic that they wanted me to breastfees both them till they were at least 6 months old. They didnt want to give me formula, i was 17 n i had to go to school n deal with homework n breastfeed 2 baby girls who would eat at the same time. It was hard but my point is its not the first time they tried making mommas breastfeed

    • I totally agree. Personally, breastfeeding was not for me I had been given tons of information on breastfeeding, but I still opted for formula. How much information was given to me to make an informed decision on formula? Zilch. I had to do that research on my own. I wish women were given the same amount of information on both options.

    • Hannah Aubut

      I see now the article has been edited, but I am still disappointed that someone who seems to have such a bias against Formula has such a voice.

      • First, there was no insinuation on my part AT ALL regarding your previous comment. This was a COMMON mistake that was made due to my personal misunderstanding of the announcement. I had no previous information about this announcement prior to reading it on Saturday morning. This was post Sat afternoon and corrected after personally speaking to NWA by phone this morning. I find it saddening that you would make such a comment about me not knowing a thing about my story or why I was given the gift of this voice. I know the formula feeding life all to well. I have also recently experienced life recently with the optimal amount of support and resources and exclusively breastfed my youngest for 14 months. I have also exclusively pumped for another one of my children. I have no bias, just organic experience. It’s so interesting to have gone from pumping and formula feeding to breastfeeding exclusively. Many others try breastfeeding then decide to formula feed afterwards. I have love, appreciation, and compassion for both styles of feeding due to my bout with postpartum depression in 2008.

    • Completely agree. Limiting our choices is never good. You mean backing us into a corner taking away our rights, making it a “you better breast feed or else” situation? This is absolutely wrong and completely un American.

  16. Carol Leonard

    Please thoroughly read the post before commenting. This has nothing to do with the support WIC offers mothers who need or choose to use formula. It is about refusing sponsorship from formula companies at a national conference. Just because WIC promotes breastfeeding (the ultimate baby milk), does not mean they do not support formula feeding mothers.
    Carol Leonard, RNC, IBCLC

      • Several of us have read the article thoroughly and are still concerned about the author’s comment regarding limiting alternatives to breastmilk for low income women. No one has yet to address this glaring problem with the article. No one is claiming that cutting marketing ties with the predatory formula companies is bad.

        • I totally agree that all women should have the choice. Period. However, just because WIC (or whatever program) doesn’t offer it as readily doesn’t mean women aren’t getting a choice. They can still feed formula if they choose. Maybe they changed the wording after your comments but it currently reads “By implementing more support and limiting the breast milk substitute promotion…”. Promotion being the key word.

      • Also, the article was changed this morning. I read it several times last night and skimmed it this morning without noticing the replacement of the word “options” with the word “promotion” to the problematic sentence about limiting breastmilk alternatives.

    • The percentage of women who truly have a medical inability to nurse is very low. Like less than 5%. With support and proper education, mothers whom once thought they were unable to produce, will quickly learn; THEY CAN with accurate info and support. <3
      If a mother chooses to formula feed or truly can not breastfeed, WIC will still provide formula.

      • I am in that 5%. I had accurate info and tons of support- diagnosed with low milk supply due to not having enough mammary tissue, by a breastfeeding physician who is one of the best in bf medicine. The herbs and medications did not work for me and the specialist stated- “Formula was made for people like you. I like formula for the babies who truly need it.” She encouraged me to comfort nurse along with formula feeding my preterm baby. My lactation consultant showed me how to bf and how to bottle feed properly. Both of these women were in agreement with the neonatologist’s decision to use formula over donor milk as my child needed the extra calories. They also concluded that my body was not going to produce milk. I’m grateful for their support and my story needs to be told, uncommon as it is, mothers in my situation need proper education and guidance on formula and bottle feeding.

  17. I agree with the previous posts regarding the needs of formula and I would like to add that some Mothers are very sick following the birth of their child/children and the medications they need in order to live are passed through breast milk, this means that any breastfeeding is just NOT an option.
    I hope this doesn’t turn into a bashing of mothers that cannot or simply chose not to breastfeed. And to not even mention that this has anything to do with money is very misleading. Formula is very expensive and the government is cutting budgets left and right. If they can convince mothers to not use formula, then it will cost the program less money. Which is my fear, that they will hide the fact that you can still get formula or it will turn into a regulation that the Mother must have a valid Dr “excuse” as to hey they need the formula. Just a few thoughts.

    • mariah Ackley

      I agree with you here. I gave birth 6 months ago with full intention of breastfeeding my child – unfortunately because of a long stressful labor my milk supply never came in. For 3 weeks I took supplement, had meetings with breastfeeding consultants and was pumping and placing child to breast every 2 hours. When they told me I would have to go to every hour and get a prescription drug to bring my milk in I drew the line. I was not getting sleep, my child was not getting sleep and how healthy can taking a prescription drug to bring in your breast milk be. I opted for formula. We are not a family that receives WIC however if we were I feel that this would be a situation where the mother put forth a reasonable effort to breast feed and was not physically able to and should qualify for the assistance as needed. It should not be a choice to formula feed in my opinion if you are receiving assistance. It is an added expense that is not necessary in most cases.

    • It’s clear you didn’t read the article in it’s entirety. ” They are not withholding formula from families who need it. The NWA and WIC are two separate entities. This decision does not affect the support that will continue to be provided for formula feeding families. The NWA provides education and advocacy for the WIC program.” It’s a movement to educate, not to limit

    • It said in the statement above that they are NOT going to stop supplying formula to those families who need it but rather that they are going to stop advertising for such companies and be more educational to the mother’s who come in but ultimately it is the mother’s choice as to how they feed their children. Basically there going to stop giving out pamphlets about different formula companies…

    • There is a program out there that helps you find a donar. You can still get breastmilk even if it isn’t from you. 🙂 Human milk for human babies. 🙂 It’s a milk bank check it out 🙂 it’s AWESOME!!!!!

  18. I applaud WIC for severing marketing ties and promoting even more breastfeeding support for their families. By far the best breastfeeding advice I received was in the mandatory WIC class I took while still pregnant with my little one. I can confidently credit WIC and that class with setting the nursing relationship we had (exclusive breastmilk for 6 months, breastmilk on demand for 18 months, and finally weaning at age 2 and 6 months). It’s obvious that the predatory marketing of formula companies is at direct odds with the mission of WIC.

    What I find concerning, however, is this sentence in the post: “By implementing more support and limiting the breast milk substitute options, more moms can find the help they need and deserve to breastfeed exclusively and for a longer period of time.” Limiting options feels like a step in the opposite direction. Increase support, education, access, and normalization and you’ll increase breastfeeding rates. There is no reason to limit anything. There are a multitude of valid reasons why a parent on WIC might need an alternative to breastmilk – they shouldn’t be turned away or stigmatized any more than those of us who primarily or exclusively breastfeed the children in our care.

    • Theresa I have since updated the post. I hope it provides you with more insight. Many people had similar questions on the social media post. I also noticed a typo as well that said limited options, it should have said promotions. The decision has to do with how the product is be marketed.

    • I dont agree with this. I have met women who had cancer or have medical issues and cannot produce breastmilk. They saw wic as a godsend….while everyones happy and promoting this, what about the women who CANT produce milk? Who because of so many treatments or are survivors have been told they cant produce milk? Despite that, again, some women cannot produce milk and i think this organization has forgotten that.

      • Read the article. WIC has not made any claim to withhold formula from parents who need it. The National WIC Association is simply refusing to use their brand to market formula products to the families. It is a stand against formula companies, not against families who choose formula. This post is pretty clear about that.

  19. This has nothing to do with the WIC food packages. This is a statement that the formula companies cannot sponsor events and promote their products at the conferences. They need to avoid this huge conflict of interest. WIC provides education and offers formula to foster families, adoptive families, fathers with custody and moms who choose formula, but FIRST it must provide evidence-based information and education as a public health agency–it is the only thing to do.

  20. I am completely for wic wanting to help mothers breastfeed. I have been exclusively breastfeeding my daughter for just over 4 months now. My goal in a full year. I do however understand more mothers need help. I was in the hospital for 4 days after I had my daughter and from day one I was having issues getting my daughter to latch on my right side, I started asking for a lactation counselor to help me. I didn’t get the help until my 4th day.

    Will wic still help those mothers who do have medical issues that prevent them from breastfeeding?

  21. I really hope this isn’t true due to there may be mothers who can’t produce enough milk or the baby wants nothing to do with nursing or if the newborn gets adopted they have no choice but to do formula. Wic should not get rid of formula!! Wic is there to help families who can’t afford formula, I am one of those families and thank God my daughter is almost a year so I don’t have to go threw that but for the families that do I pray they keep formula on. I am not against nursing I tried with both kids and I didn’t produce enough

    • The article never stated that WIC was getting rid of the formula coupons…but that “NWA will no longer invite infant formula manufacturers to be members, exhibitors at conferences, advertisers or sponsors of events and activities.”

    • I’m a low supply Mom due to Insufficient Granular Tissue (IGT). I choose to Breatferd and supplement because I feel that any Breastmilk is better than none. I have used a Supplementing Nursing System (SNS) and bottles to supplement.

      I didn’t know that my daughter had an Upper Lip Tie and Posterior Tongue Tie which also worked against me. When my son was born he had Ties too and I had them revised immediately and while I’m still not capable of producing enough I am.now able to nurse my son and then offer a bottle since he wouldn’t nurse with the SNS.

      Tongue and Lip Tie are often overlooked and dismissed but they can and do cause trouble with breastfeeding and cause issues later on too.

      Dr. Ghaheri is a Doctor that specializes in Ties. He has a lot of great info on his site and there’s a Facebook group called Tongue Tied Babies Support Group that can help.
      http://www.drghaheri.com

    • I had breast hypoplasia, a medical condition that is linked to low milk supply and underdeveloped breast tissue. I successfully breastfed 4 babies with the help of a lactation aid (Medela SNS), donor milk and formula. While I am grateful that formula was available, I wish I had been informed of donor milk as an option with my first. There is more that WIC can do in this area to support breastfeeding mothers and it is great they are taking this major step forward. It also helps to have a knowledgeable lactation consultant who is willing to accept that low milk supply does exist, and that it can be overcome with patent, caring support of the mother and baby, using a lactation aid if necessary.


Any thoughts?