Many people believe that breastfeeding must be normalized; to support families that choose breastfeeding, to declare their rights according to their state, and to show others who may still consider it a taboo that breastfeeding, as challenging as it may be, is beneficial for the health of the mother and is the optimal way to establish a good foundation of nutrition for the child.
Diversity is key when it comes to the photo tour. According to the CDC, the lowest breastfeeding rates are among African American women. Not just diversity among cultures, we need diversity in the types and styles of breastfeeding that will be covered – exclusively breastfeeding mothers, exclusively pumping mothers, moms who stay home, moms who work full time, students who are breastfeeding, support systems including families and Lactation Professionals and much more.
Day after day, mothers around the United States are being removed from restaurants, asked to leave boutiques, and are often told to go to the restroom to breastfeed their babies. It’s time to change that. Although public breastfeeding is not the primary focus of this media campaign, it is a significant factor since there are new incidents being reported EVERYDAY: of uneducated employees advising nursing mothers to “cover up” or to breastfeed in BATHROOMS! That’s right! Disgusting and unacceptable!
Many of these companies have already apologized, but here is a List of Recent incidents in 2014 alone:
Ikea, Walmart, IHOP VA, Sleep Train Amphitheater CA, JCPenny, Anthropologie CA, Victoria Secret TX, La PULGA San Antonio TX, UMC TX, just to name a few!